‘ENGGIFIC’, the term, sounds so unfamiliar. This writer found it difficult to understand as well. However, as one talked to entrepreneur Shivesh Goel, the owner and founder of ENGGIFIC, a clearer picture emerged.
As we found out, it’s the combination of two words – Engineering and Scientific. ENGGIFIC is a “Scientific Supermarket” based in Hyderabad. It is accessible both offline and online allowing you to shop most of the items needed on a regular basis for the construction industry.
Goel says the goal is to accomplish accuracy and precision in the construction industry work. “At times the customer finds it difficult to procure quality and accurate engineering items all at one place. ENGGIFIC has made it easy for the buyer to shop the items and the company will deliver at your doorstep,” he explains.
A multi-faceted person, Goel, a mechanical engineer by qualification, is also a debutant author of the book ‘Find dots Join dots to solve your problem’. He is a certified networker from an international organization called ASENTIV. His flair for writing led him to establish an e-magazine titled ‘Knwngg bbsnss’. He craves for acquiring new skills and in today’s time, where most people are self-centered, he feels it’s important to be considerate, and have empathy for all. In a candid chat with Kashfi Shamail, Goel, talked about the various facets of his company and entrepreneurship. Excerpts:
Kashfi Shamail: Yours has been an interesting journey in entrepreneurship. When did it kick off?
Shivesh Goel: ENGGIFIC started its journey in the year 2017. The name ‘ENGGIFIC’ is a combination of two words – Engineering and Scientific. In 2017, we had a few engineering products in range. But today we have more than 500 engineering items in our catalogue.
I come from a business family. My father and grandfather were into business. I have seen my father grow as a successful entrepreneur. I have learnt a lot from his working style, his commitment and dedication towards his work. Seeing all this from a young age, I decided to become an entrepreneur myself. I believe that an entrepreneur can add value and bring positive change in other people’s life.
Kashfi Shamail: What were your initial goals when you founded your business?
Shivesh Goel: My main objective was to provide advanced engineering tools and equipment to my clients which could help them achieve accuracy and precision in their work. What we sell not only allows customers to inspect the quality, but also helps to measure it and make it easier for them to achieve precision.
Kashfi Shamail: What are the products or services that your company offers?
Shivesh Goel: ENGGIFIC Engineering & Scientific is one of the pioneers engaged in offering a wide range of engineering and scientific laboratory equipment all over India. We supply testing equipment, measuring instruments, civil construction site quality control equipment, laboratory Items, scientific apparatus, land survey instruments, site safety equipment, drawing Instruments, engineering models, microscopes, electronic balances, glassware items and much more. Our entire product range is appreciated and used by many construction companies, builders, developers, architects, land surveyors, educational institutes, universities and research laboratories etc.
The Enggific logo is trademark registered. We also accept bulk orders and customised order depending upon client requirement. When we receive an enquiry, we first understand the actual requirement of client and the purpose behind it. Accordingly, we suggest suitable technical specification products to our clients and offer it at the most reasonable price. We guide our customers pre- and post-sales. We also undertake servicing at minimal cost.
Kashfi Shamail: What are the tools that you use to promote your business?
Shivesh Goel: We use social media marketing, referral marketing, and digital and print media to promote our products. We also conduct webinars online and participate in expos. We try to offer best discounts and offers to customers which helps us in getting more business. Along with products, we provide user manual and take feedback from clients as well.
Kashfi Shamail: How difficult were the initial days?
Shivesh Goel: When I started, I could see that the customer focus in our category was on procuring material available at a lesser price. For me it was difficult to convince them to shift to material having high quality standards which can bring utmost precision in their work. However, I took it up as a challenge and started providing quality engineering equipment under my brand name ENGGIFIC. When people use our products and achieve accuracy in their work, it motivates us to reach more people.
Kashfi Shamail: Where do your products figure in the current industry trend?
Shivesh Goel: Our equipment is widely used by construction companies and in infra projects. Today, the construction industry is growing tremendously because of demand in real estate and new and upcoming infrastructure projects.
Kashfi Shamail: Tells us about the dos and don’ts for an aspiring entrepreneur.
Shivesh Goel: Be clear with what you are doing in business. Most of the start-ups come a cropper because they are unable to retrieve the payments or focus only on one department. If you are into business, you need to concentrate on all the departments like sales, marketing, HR, finance, management etc. You can try a Strength, Weakness, Opportunity, and Threat (SWOT) analysis for your business to understand things better.
Kashfi Shamail: How do you handle competition in the market?
Shivesh Goel: I don’t believe in competition. I compete with myself and try to improve from my previous work. Rather than competition, I believe in collaboration.
Kashfi Shamail: How did you take care of the initial seed fund?
Shivesh Goel: The initial fund was provided by my parents. When I decided to start my business, my parents supported me and showed me the right path. Let me tell you, I started with just Rs 5 lacs in business. Gradually I expanded my work and today I am quite happy and want to grow further, go global.
Kashfi Shamail: Which are the more areas of opportunity for small businesses today?
Shivesh Goel: Today there is a huge opportunity. If you can solve any problem around you, then it can be a business model. For starting any business, you do not require a huge investment. If your idea and business model is bright, you can get investors and funds. Definitely, the competition in the market today is more than what it used to be earlier.
Kashfi Shamail: Tell us about the company’s future plans.
Shivesh Goel: ENGGIFIC is a stopover where you can fulfill your engineering, scientific and construction lab requirements. The company has added many new products to its list which are the latest in tech, consisting of advanced features. We have added many products which are more compact, portable, easy to carry, user-friendly and will surely be of benefit to customers.
The vision and mission of the company is crystal clear. It is expanding with a vision that people, technical or non-technical from anywhere in India should be equipped with the most advanced, digital, precise, modern engineering and scientific tools and equipment in their work process so that they achieve accuracy and precision in whatever they do.
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